Which automaker started a race in the ’70s?
HONDA, the Japanese automaker that once dominated American sports car racing, will open a new showroom at the iconic site of the iconic race car’s birthplace in Detroit.
The company announced Thursday that the new show will be at its current location on Michigan Avenue, which has been used for decades as a parking lot for cars in the city’s famed auto show district.
HONDO’s brand new facility will be open to the public from March 16-20, 2018, and will showcase the company’s newest offerings, including the 2016 H-Body Concept.
The first exhibition will be held from 10 a.m. to 6 p.m., and the rest of the year will see shows from March 23-27.
The brand’s flagship car, the H-Type, is the only automaker to win the prestigious Le Mans 24 Hours at 24 different venues around the world.
It has won the race twice since 1967, and its two-wheeled cousin, the Honda HR-V, is among the most popular models in the world, with sales of nearly 300 million in the U.S. last year.
But the brand has been losing money.
Last year, the company lost $6.6 billion on its stock and had its market value plummet.
Its stock dropped by more than 50% in 2016.
In September, the firm announced that it was cutting 1,400 jobs and laying off an additional 1,500 workers.
In a statement, CEO Akio Toyoda said, “Today we are celebrating the 60th anniversary of the racing season.
Our goal is to deliver a show that will live on forever.
I look forward to opening this new show to visitors, fans and friends for generations to come.”